Advances in website technology are usually far ahead of hardware technology. "Flash" animations, motion pictures and intricate melodies are common place now, but not everyone can appreciate them. As the Broadband coverage is rolled out in Australia, many internet users are still required to access their data via slow dial-up connections.

We believe access should be available to the widest possible audience and therefore recommend our clients limit the pizzazz of their content to enable pages to load quickly even under dial-up conditions to ensure the customer is not lost to a more download friendly site.

However, technology in programming such as PHP, CGI scripts, Cascading Style Sheets (CSS), and Javascript can all be used to enhance a website experience without undue effect on download.